IMPACT STUDIES
Hotel R&D, LLC limits the subjectivity of Impact Studies through Demand Generator interviews, reservation distribution data and detailed projections of hotel demand growth.
Hotel R&D, LLC has conducted Lodging Demand and Impact Studies for most franchises and numerous communities seeking new lodging demand without negative impact to existing properties.
Base Impact with detailed and plain-English explanation of Smith Travel Research Reports.
Incremental Impact using franchise distribution channels, demand generator interviews and extensive interviews with existing franchisees.
Volume and future projections of demand by market segment and sub-segment. Sub-segmentation provides definitions and market share of specific generators beyond the typical categories of Commercial, Leisure, Transient and Group