Michael P. Lindner
Hotel Market Studies and Feasibility Analysis since 1993.
I’ve conducted over 450 market studies for new hotel and tourist developments in a variety of major, secondary, and foreign markets for independent developers, operators and community economic development organizations. Local community funded studies include extensive impact analysis on existing lodging operations. These studies place particular emphasis on market demand segmentations and quantifying specific levels of demand volume.
Additional hospitality experience includes:
My experience is diverse including the management of two independent commercial motels plus a Hilton Garden Inn and an independent water park resort in Wisconsin Dells. I have also assisted in the developed of mid-priced, limited service hotels in secondary markets throughout the U.S. and an extended stay suites property in the Minneapolis area. Area of studies include hotel, restaurant, conference centers, golf courses, condominium resorts, water parks, aquatic recreation and retail.
The Marriott Corporation’s Franchised Hotel (1979 – 1983) program provided experience in the areas of management, marketing and sales. Experience in front office operations and specialized sales and marketing techniques has resulted in the development of a unique, understandable research and development process which views projects from the eyes of an operator, not an outside industry consultant. This process is well accepted by lodging operators, investors, lenders and developers.
I received a General Managers’ Certification from Hilton Hotels (2012) as a General Manager of a Hilton Garden Inn. It is this recent experience as a manager of this brand that led to the re-creation and improvements of the pro formas and demand analysis of my Hotel Market Studies by utilizing real-life profit and loss projections and in depth Demand Generator Interviews.
The Development of a Hearthside Extended Stay hotel (2004) and as well as co-development of numerous limited service brands enables our fieldwork and analysis of a market and site to be performed through the eyes of a developer. This allows focus on those particular issues that can mean the difference between and successful and unsuccessful project.
Recent assignments have included:
- Coordinated and implemented a marketing and sales program for several major-market, full service hotel properties, as well as for a chain of full service hotels located throughout the Midwest.
- Assisted numerous first-time buyers in acquisition, franchise selection and market repositioning, resulting in a successful turnaround of several distressed properties.
- Collaborated on Hotel Research and Market Analysis Strategies, an independent study guide and text supplement for the University of Wisconsin.