HOTEL MARKET AND FEASIBILITY STUDIES
Conducted over 450 hotel market and feasibility studies in 38 states, Canada and Europe since 1993.
Projects have ranged from limited service economy brands to full service resort hotels.
Client base includes developers, investors and community economic development organizations. Referenced Franchise is the focus of studies.
Maintain “Client is employer” philosophy to assure timely completion within any deadline. Guaranteed.
Market Analysis that provides demographic and economic trends and projections including lodging, eating & drinking place trends and retail-trade area analysis.
Extensive Supply Analysis with individual property performance trends including key demand generators, full STR report explanation and analysis, unique Competitive Rate Structure presentation by month and days-of-the-week.
Demand Analysis beyond standard segments to include sub-segments, primary and secondary generators, rate sensitivity and brand preference. Interview results with potential customer preferences and current negotiated rates and services.
Expanded Financial Analysis that includes detailed development cost scenarios, line item localized operating expense workbook and Return on Investment calculations.
Site Evaluation or multiple site evaluation and rankings that consider physical and marketable strengths and weaknesses.
Follow-up meeting with clients to review study conclusions and provide “next-step” outline.